Change or Die!

What better way to start a new decade than to create a new outlet for thought, conversation and action? Could there be a better time to put 30 years of expertise to work? A better time to rock the sinking boat? Nah. Perfect timing.

2009 has blessedly dropped the curtain on a pretty screwed up decade. Personally, the 10 years since 2000 have been rocking. Great jobs, fast cars, and lots of luck (though ya make your own luck, of course.) And 2 fabulous kids. And Blah blah and blah. It is 2010. Onward.

The business of MEDIA is the focus of this musing. And this is the opening salvo: change now, or die.

And the positive twist? Change and prosper. Change and grow. Change and live.

These seem to be rather simple choices. Yet, huge businesses run by smart people have faltered, badly, by looking backward--by choosing to ignore their customers, by believing that engines tuned in a different time would continue to drive the limo wherever the suit in the back wanted.

Here is the newsflash for everybody with their fingers crossed and placed bets on the past: time to change. If not, please get out of the way.