Tuesday, January 12, 2010

A big bump in the road... but after the bump the road will be flat and fast!

I love Seth Godin. Nobody pushes at my brain and inspires quite like Seth. You should read his blog.

There is a problem though. Seth imagines the world through the rosy tint of FREE CONTENT. Now, I can argue his ideas pretty well. To a point. When he thumbs his nose at DINO (reminder-DINO is our special code for the traditional publishing industry) and puts his books out as E first, free to boot, I cheer! Good job dude!

That he then lets his publisher do a hardcover and, some many thousands of units later, he gets a big check. Bravo!

But if you aren't Seth Godin, with a fabulous career as speaker and business owner and all around fricking genius--you need to get PAID FOR YOUR WORK.

So, what does this mean? Can we wait for this sea change to sort itself out?

We must wait. Flux like this requires a long view. If you write for a living, or own content, stand up for your work. Don't feel bad because you can't do it for free! Quality WILL win the day. Whether it is on the new ISlate or the zippiest network/site/tablet blahblah.

Get on the sharp side of the knife, and don't slow down. Capitalism will win. It always does. There WILL be LOTS of money for those who become part of the solution. Just ask Seth.

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